Omega Blog

Air-Tight Customer Retention Tactics

Posted on 20 August, 2015

Customer Retention Tactics

Losing a customer is similar to losing one of the links in a chain. The event makes the entire chain weak and vulnerable to breaking. Businesses can save their foundation if the link is repaired the moment it snaps or starts separating. Better yet, they can strengthen the business chain by sealing it with a construction-strength substance: Retention Strategies. Killer retention strategies provide customers with an offer that they can’t refuse, even if they want to leave. Successful businesses have these killer strategies:

Express Compassion and Empathy

Stellar customer service is still a leading ingredient for promoting a long-term relationship. Compassion and empathy are two key parts of the customer service pie. Clients want to know that your business truly cares about them and are not just in it for the dollars.

Stay Abreast of the Customer’s Contentment

A business should keep in touch with customers from the moment they make a purchase. Automated “thank you” emails help give the customers a sense of appreciation after they buy something. Follow-up messages are also excellent ways to see how the customer likes the product. Frequent check-ups will increase the likelihood that the customer will stay engaged. Stellar businesses send automated marketing and communications to their customers based on their purchasing habits. Personalized messages are just the beginning; marketing automation keeps customers engaged and allows you to send relevant messages at the right time.

Fresh and Frequent Content

Great content adds value. Strong content marketing engages customers, especially with inbound marketing. Marketers prefer this type of marketing to activities that bring visitors in. Inbound marketing earns attention by drawing customers to the website with interesting content. Successful marketing teams educate customers on all aspects of their products, services, and brand’s unique abilities. High value content builds brand affinity and loyalty to your business.

These knock-out customer retention tactics promote loyalty and a long-term customer base. Learn more about how to implement these strategies for your business by contacting Omega Management Group today at 1-800-711-5196 to learn more.